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Taking the Blue Pill: The Story of Scion’s Death

Taking the Blue Pill: The Story of Scion’s Death

In 2003, I was 18 and Scion was born specifically to market cars to drivers right around my age. It was great, they said. No haggle pricing, hip vehicles that are quirky and are endlessly customizable to speak to your teenage individuality, plus the cars have enough room to haul your stuff to and from college. Add to that the dependability of a Toyota, and you really couldn’t go wrong.