Honda

Headlines & New Cars for the week of January 29th, 2018

PSA Moves into ATL

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Peugeot Citroen Group or PSA, as you’ll recall, recently bought Opel and Vauxhall from General Motors and it’s looking like that’s not the only way the French are coming after America. That’s because this week PSA group announced that their new North American headquarters would be based in Atlanta. Mercedes-Benz and Porsche have also opened headquarters in the Atlanta area, so it’s starting to become something of an automotive hub outside Detroit. As an America, which I assume most of you are, you’ll probably know that Peugeots and Citroens aren’t sold in America and haven’t been for the better part of 30 years. Well, that’s about to change, as we’ve heard that all future PSA models will be designed to comply with American safety standards. According to CEO Carlos Tavares, they’ll start selling their cars here in 2026, which is exciting, because there are a lot of really neat French cars that could only make the roads around here look better. Whether or not they make enough compact crossovers to satisfy the American market is a different thing though. 

Volvo’s Very Green Factory

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As we’ve covered before, all next generation Volvos will be hybrids or electrics of some sort, but they’re probably going to be using some sort of gasoline engines for some time more. But to demonstrate how deep their commitment is to environmental responsibility, Volvo’s factory in Skövde, Sweden, is now entirely carbon neutral. They accomplished this through biomass and waste incineration to produce heat for the factory, which, way up there near the arctic circle, they definitely need, and by sourcing all of their power from renewable sources. This is something they intend to reproduce across all their factories by 2025. BMW, in typical BMW fashion, wants to get to the same destination faster and is aiming for carbon neutral status at all factories by 2020. It’s nice to see both how manufacturers are embracing environmental friendliness and to see that BMW can turn literally anything into a race.

Tesla Bringing the Fire to the Firetrucks

Photo by Culver City Firefighters

Photo by Culver City Firefighters

Tesla was back in the news this week when a Model S operating in semi-autonomous mode smashed into the back of a parked firetruck on the 405 highway in Los Angeles. The firetruck was blocking traffic to help clean up a prior accident and luckily nobody was injured, but the images make it look like the Tesla was going pretty damn fast at the time of the collision. When reached for a comment, Tesla representatives pulled out their old standby that autopilot was only supposed to be used by a fully attentive driver, which everyone immediately knows is bullshit because why would you name it autopilot if it wasn’t meant to take over for the driver? Clearly the driver wasn’t paying attention because it’s generally pretty hard to miss firetrucks with their big red bodies and flashing blue and red lights, especially in sunny, clear LA. What this really underscores is not the carelessness of drivers trusting their cars too much, but rather how far we have to go before autonomous driving is ready for our roads. Tesla plays it fast and loose in this regard, saying that they’re the closest company to a level 5 autonomous vehicle, and Chevy unveiled its completely driverless Bolt last week, but a study by AAA this week revealed that 63% of drivers actively fear autonomous cars joining our roads. Granted, that’s down from 78% last year, and somehow 51% of people still want some autonomous features in their cars. But stories like this keep cropping up and that 63% may start to creep back up again. 

Lexus’ Loserface

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Jeff Bracken, who is Vice President and General Manager of Lexus Group, sat down with CarBuzz this past week and spoke very candidly about the famous, or infamous, spindle grill that adorns all modern Lexuses. He said the grill was an attempt to revive the Lexus brand from its formerly boring identity after Lexus was outsold by Mercedes and BMW in 2011. Average buyer age was inching up past 60 and the company needed to attract younger buyers to stay relevant, so they shook things up and slapped on a face that looks like an angry insect mated with an alien that had its face stretched back by an industrial leaf blower. I won’t ever knock a company for trying to do something different because trying to appeal to everyone means you’re going to wind up with a bland product that lacks identity and appeal. Basically, a Subaru. Functionally good but completely uninteresting. But in doing so, you polarize your audience, and what Lexus has done is taken its brand from boring to ugly, and I don’t know about you, but I’d rather drive a boring looking IS-F with a 400 horsepower V8 that nobody expects because it’s a sleepy sedan, than a hideous looking ES350 that goes okay but looks like it burns when exposed to sunlight and will be waiting underneath your bed when you go to sleep at night.

This Week in Shade Throwing

While Lexus’ VP sort of took a dump on his own brand’s styling, other auto executives took this week to throw some shade on their competitors. Starting with Aston Martin CEO Andy Palmer, he spoke to Autocar on the difficulty of working with electric vehicle manufacturers and vendors and highlighted Dyson in particular, saying “I wish him the best of luck but on the numbers that have been reported, I know you won’t do it for that money, and you won’t do it in that timescale. At least, I know that I couldn’t.” Of course he’s not saying that Dyson can’t do it, and highlights the fact that he couldn’t, but still definitely implying that they don’t know what they’re into. He mentioned other EV tech companies, saying “We’ve had discussions with about 10 of them. Every single one has underestimated the difficulty of engineering a car to a budget and to an aggressive timescale. Some of them will get there, but always over budget and late.” 

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Speaking of companies that sound an awful lot like Tesla, Bob Lutz, former GM executive, came out swinging this week, first bending over backwards to compliment the company on their incredible achievements in creating an attractive, fast electric car, but then he went off the rails a little bit. After suggesting that collectors should start snapping up Model Ss, he said “Twenty-five years from now, [the Model S] will be remembered as the first really good-looking, fast electric car. People will say "Too bad they went broke.’” Bob is not known for pulling punches, but he is known for reviving General Motors, so he absolutely knows the automotive industry, which should be fairly alarming for Elon Musk and Tesla. They, however, know how to run technology companies, and as the automotive market increasingly becomes the technology market, maybe they’ll figure it out or maybe Bob will be totally right.

Faraday Future Resembles the Presidency

In other electric vehicle startup news, Faraday Future lost their head of human resources this week, which wouldn’t have been much of a story if they hadn’t made it one. For one, the departing Crystal Peterson had been with the company for three years, which is ages in startup years, and her departure was greeted with an internal communication (which was, of course, leaked to the press) indicating a new no-tolerance policy for negativity or disloyalty. “We will not allow the organization to be submarined from within” said the memo. Oh, I think we’re well past, that, guys.

Be Nice to Robot Pizza Man

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Last summer, I covered a story detailing the miserable lives led by some Ford engineers who had to babysit autonomous pizza delivery cars shipping out piping hot Domino’s to residents of Ann Arbor, Michigan. Well, occasional co-host and frequent contributor to the show Mike LaBozzetta shared with me a story that wrapped up some of their findings from the study, which did end up being pretty interesting, but still not something I’m sure was a good use of their master’s degrees. They learned that people were paranoid and didn’t want to enter the last four digits of their credit card to receive their pizza, but they were just fine entering their phone number. They learned that people were courteous and would thank the autonomous car for bringing them their pies. They learned that people were dumb and would come outside without shoes on and not want to step into the street where there may be broken glass. All of this evaluation of the user experience will help inform and refine future delivery processes for both Domino’s and Ford, which will make things easier for people as this sort of technology catches on. What I think we’ll start seeing is, rather than tailoring existing cars to fit the specific types of tasks an autonomous vehicle performs, I think we’ll probably see a tailoring of the vehicle design, where maybe there’s an animated figure that interacts with the user to both establish a personal connection and engender trust, so they can receive the credit card information and say “you’re welcome” when the vehicle gets thanked or “I’m sorry, you really should be wearing shoes” when the car runs over your bare feet. 

NYC to Try Charging for Congestion

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Despite conjuring images of black lungs, congestion in cities is quite a different thing and is definitely a problem in many cities worldwide. While we have toll roads and bridges here in America, we haven’t really seen any congestion charges levied in any cities yet. But that could change soon in New York because a proposal from the governor’s panel recommends establishing a $11.52 charge for drivers accessing certain parts of the city. This is intended to discourage drivers going to areas to try to reduce congestion, thus the name. Scheduled to go into effect in 2020 if approved, the charges are projected to raise $810 million without factoring in fees for taxis or Uber or Lyft drivers, much of which would get reinvested into the city’s subway system, which is barely functioning. Of course, instead of driving, people will probably try to take the subway to get to the parts of the city now covered by the congestion charge, in which case they’ll be using the already-horrible system and not paying the fee to improve it. So New York definitely has it all figured out.

Once Again, LA’s in it for the Looks

Photo by Los Angeles Times

Photo by Los Angeles Times

On the other coast, Los Angeles has been called out for its highly publicized purchase of all-electric BMW i3 patrol cars. A CBS investigation found that, after having the city spend more than $10 million on the cars, they mostly sit around unused in a parking garage. The whole report was pretty damning, finding the cars had very few miles and that the “administrative purposes” the cops were supposed to be using these for turned out to be manicures and not much else. They’re leasing the vehicles from BMW, getting a hundred of them every couple of years and BMW must be thrilled to be getting such low mileage cars back off lease to sell on to manicurists across the southland. Get your shit together, LA.

Bentley Takes on the Mountain

Speaking of doing things just for looks, Bentley has announced that they will be entering their new Bentayga SUV in the annual Pike’s Peak International Hill Climb this year. Now, I get on automakers’ cases for testing their cars on the Nurburgring because, come on, who really cares? Even most auto enthusiasts don’t get to drive on the Nurburgring. But taking a 5,340lb SUV on a grueling hill climb normally reserved for purpose-built race cars takes idiocy to an entirely new level. Maybe they just think they aren’t selling enough cars in Colorado, or maybe they thought Richard Hammond got some great press when he crashed his Rimac on a hill climb in Switzerland that they thought they could replicate it? Dunno. It’s dumb. 

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Bullitt Bonus to Help Boys

After announcing the new Bullitt Mustang last week, Ford auctioned off the first to roll off the production line and it fetched $300,000 at the Barrett-Jackson auction. Unlike most auction sales, where buyers pay way over the value of a car to benefit nothing but their own ego, the money will actually go to Boys Republic, a school for troubled young men in California. A fun fact here is that Steve McQueen, famous actor and race driver, who drove a Mustang in the movie Bullitt for which the special model got its name, he actually attended Boys Republic when he was a kid. So kudos to Ford for doing something nice and making that neat connection there. I’m sure they’ll make up some of that money from suing John Cena for selling his GT.

Ford’s Self-Serving Study

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But suing people and giving back to charity aren’t all Ford has been up to. This week they released the findings of a survey they conducted that found that, wouldn’t you just know it, driving a sports car makes ya feel good! Apparently the study focused on the vaguely-termed “Buzz moments” and what triggers them by testing people’s reactions to watching Game of Thrones, kissing their partner, dancing and driving a Focus RS. Unsurprisingly, they found that driving the Focus RS gave participants more buzz moments than all the other testing situations. Unfortunately, it could also give them carbon monoxide poisoning because Ford also announced a service advisory for more than 27,000 Focus RS models because of bad head gaskets, which has apparently been a known issue that is only now being confirmed. So if you’re driving a Focus RS and you’re feeling light-headed, you could be having one of those great buzz moments, or your brain could be starved for oxygen and you need to seek medical treatment.

Owl’s Involuntary Ride Ends Surprisingly Well

Photo by Petersburg Animal Care and Control

Photo by Petersburg Animal Care and Control

A couple of weeks ago, I covered a story about a bobcat getting stuck in a vehicle’s grill after being hit and being taken for a 50-mile ride. Well folks, it’s happened again, but this time to a great horned owl! After being hit by an SUV, the owl became lodged in the grill of the car for 160 miles before the drivers finally decided to stop and see what that thing was he hit a few states back. Fortunately, the poor owl will be okay apart from a few busted blood vessels in his eye and some tussled feathers, but people. Come on. If you hit something, (and you would feel it if you hit one of the largest owls in the world) pull over and check it out! 

Would you Trust 3D Printed Brakes? 

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3D printing has come a long way in recent years, going from high-end manufacturing to consumer-friendly applications. Chances are you know someone who owns a 3D printer, but Bugatti is going a step beyond creating neat figurines, puzzles or wedding toppers. They’re working with a German company to develop 3D printed brake calipers - the things that squeeze the brake pads onto the brake rotors to actually cause your car to stop moving. Typically, brake calipers are cast aluminum or steel or iron because it’s reliable, sturdy and doesn’t flex, ensuring you get even braking which, as you can imagine, is fairly important. But cast metal is heavy and when you’re talking about super cars, every little gram of weight reduction helps improve performance. But the more weight you take out of brake calipers, the more likely they are to flex, which reduces braking performance. So by 3D printing these calipers, Bugatti is hoping to get the best of both worlds; light as a feather and stiff as a board. Kind of like that stupid game dumb kids play when they want to pretend their friends are dead.

Lotus Leader Leading Lovely Life

Photo by Warren Allott for the Telegraph

Photo by Warren Allott for the Telegraph

Jean-Marc Gales is the CEO of Lotus and someone I think would be really fun to grab a beer with. How can I tell? No, it’s not the french name, it’s the fact that he was pulled over for doing 102 miles per hour in a 70 mile per hour zone last year and tried to get out of the ticket by saying that it was important that he test the cars himself. Of course it didn’t work and he was fined £666 for his trouble and banned from driving for 30 days. In the worst case scenario, he could’ve been banned for six months, so he did get off light. And I know what some people will say “oh, he was driving dangerously.” Well there’s a difference between driving fast and driving dangerously, and you can hit those sorts of high speeds very quickly when nobody is around so it isn’t necessarily the case that he was endangering anyone. At the same time, dude, you’re a CEO of a major British car company. Your engineers take these cars to the countless tracks you have in England to test them. Just tag along sometime and test them there. It’ll be so much better and you won’t get banned! Still, Jean-Marc, you’re my kind of idiot. 

It’s the Dream of the (Honda) 90s in Forever 21

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Like it or not, mom jeans are back in style and so is plaid flannel, holes in denim and a bunch of other dumb stuff we used to wear in the 90s. For me, this isn’t a real problem because my wardrobe never really evolved beyond that, but in case yours did and you’re aching to get back with that vintage vibe, and you also happen to be a huge fan of Honda Motorsports, well you should hit up Forever 21. The disposable clothing company announced this week that they are coming out with an outrageously extreme lineup of Honda-themed apparel that screams 90s and, as obnoxious as most trendy things are, I kind of love it? But at the same time I don’t. Because I would love it if it were one of those “look how crazy and silly this is, I’m going to wear it because I don’t care what people think and I think it’s radical,” but I fear it’s actually a “this is so extra because it looks like what my stepbrother used to wear when he would like come back from street racing with his friends. Oh my god, remember Bryan? I had such a huge crush on Bryan! Anyway, what’s Honda 500?”

High Times & Dank Withdrawals

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If there is one business that has made a name for itself by catering to stoners and drunks, it’s Taco Bell. The home and indeed birthplace of "fourthmeal" knows its core customers, what they want and when they want it. The problem for their customers is, Taco Bell isn’t everywhere, which leads to problems like we saw this week in Spring Hill, Florida. There, a man desperately jonesing for a burrito tried to order one from a drive through lane at a Bank of America. Unfortunately for this gentleman, they were fresh out, so he passed out behind the wheel in his car, blocking a lane. After the manager tried pounding on the car to wake him up, he repeated his request and, when it couldn’t be satisfied, drove off in a huff. Fortunately he only made it as far as the parking lot, where he parked to pass out again. Cops determined he was high on Oxycodone and Xanax, which he was actually prescribed, and charged him with a DUI. So not only did the poor guy not get his burrito, he received prison con queso. Where queso is a hefty fine.

New Cars

LFP Hellion

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Every once in a while, something good comes out of Ohio. My wife is one example, but it’s been more than 30 years, so they’re about due. In comes Lebanon Ford, a dealership in Ohio that just loves mustangs, but thinks that the measly 420 horsepower V8 is just pathetic. To resolve this perceived issue, they’re twin turbocharging the V8 and selling the revised model as the LFP Hellion. The crazy thing is, this thing starts at 600 to 700 horsepower at 7 PSI, but the turbos can be tuned to run at 30 PSI, meaning the car pumps out an incredible and entirely unusable 1,200 horsepower. And all of this starts at just $52,000. Of course, the current Mustang is one of the best looking in the company’s history, and now with Lebanon Ford’s help, they are also the most ridiculously powerful. In terms of bang for the buck, this has to be one of the best. Well done, Ohio. 

Casil Motors SP-110 Edonis Fenice

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Even the relative car noobs will probably at least know of Bugatti from their outrageous Veyron (one of which I actually saw on the highway last weekend) and, more recently, the Chiron, but those are not the only two relatively modern super cars the company has made. The sort of analog black sheep of the Bugatti family is the EB110, which was last produced 26 years ago, but still looks incredible. Well a company that specializes in repairing those 110s apparently purchased a bunch of carbon fibre monocoque chassis for the 110 and are planning on making their own vehicle with ten of them. In place of the EB110’s surprisingly reasonable 550 horsepower quad-turbo 3.5 litre V-12, they’re porting it to 3.8 litres and twin turbocharging it to 720 horsepower, which will deliver 60 miles per hour in 3.4 seconds on your way to a claimed top speed of 220. The vehicle, which has a very sad look about it could be sad because of its name. It’s called the Casil Motors SP-110 Edonis Fenice, which sounds like a great name you give to a cat that’s an asshole so you can put him down in a way that he knows he’s being put down, but can’t do anything about. But for a car? That’s kind of a shame.